From passion to power. Sweden is a country blessed, and built, with world-class engineering. The country’s fighter jets have always been at the forefront of technological development. Sweden’s transport industry has long been synonymous with exceptional quality and safety, whether it be trucks, busses, passenger vehicles or even the many small, specialist engineering companies working with the tuning and building of world-class rally cars.
It was against this backdrop that a young Christian von Koenigsegg followed a dream and launched his own car company in 1994. His sole mission: to create the perfect Supercar.
25 years later the company stood in front of an well needed update. Both the corporate identity and the communication was updated by us at J.design. We’ve been delivering pretty much all from the CI (incl. new logotype and symbol, to a bespoke font and pattern to use in not only the communication but also in the cars) to shop-concepts, showstands, merchandise, magazine-design and much more. A truly great and fun project we couldn’t be more proud of.