Inspiration can often come from the most unlikely places – like a heather bed on a Swedish rocky island. But it is precisely from there that the original idea for the Carpe Diem Beds comes when aspiring chiropractor Börje Thuleskär fell asleep by the sea and dreamed of a bed with the same flexibility, softness, and support as a heather bed. 

Today, Carpe Diem Beds stands for design, quality, and innovation. Their goal is to create the world’s most beautiful and innovative beds, inspired by Sweden’s west coast. Always hand-built, always the best materials.

J.design has helped Carpe Diem Beds with the design of beds, accessories, brand book, etc.